An identity for a new Clerkenwell gallery...
and an identity for a barbers...
'Hyperkit looked to deconstruct the traditional barbershop situation and rebuild it for a contemporary audience with all its recognisable parts present.
Initial inspiration for Joe and Co came from looking at how objects are organised within the traditional barbershop, as well as workshops, sheds and garages. This led to us developing a collaged aesthetic when designing the space and the furniture within, combining materials and textures in a very straightforward and functional fashion.
The graphic and geometric nature of the Joe and Co logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red and white pole and the black and white checked lino floors.'
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